A narrative is a way of presenting connected events in order to tell a story. Whether it is an essay, a biography, a novel, or an article a narrative unites distinct events by concept, idea, or plot. Common types of narratives normally contain a beginning, middle, and an end. Narratives have been around since the beginning of storytelling, from folk tales to ancient poetry. There are plenty of them, e.g. linear and non-linear, in journalism we can find narratives of winners and losers, narratives built on uncovering wrongdoings and many others. All of them direct the audience towards a certain interpretation of the subject of information, i.e. influence framing (see more in Masterclass and Wikipedia).
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