Framing of the information means selecting certain aspects of the reality and making them more visible. By doing so we define this information in certain and not the other way, we explain its causes in one way and not the other, we morally evaluate it, and direct the recipient of information towards certain and not other solutions and explanations. As journalists, you may (usually unconsciously) direct the attention of the public to certain elements of the stories, to some concrete interpretation, as far as possible from possible alternative interpretations. We actually project our idea of the world on the outcome we share with the audience. By doing so we inevitably construct this portion of reality for us as well as for our audience.

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