According to Oxford English Dictionary megatrend is “an important shift in the progress of a society or of any other particular field or activity; any major movement.” Term megatrends describe a set of changes in the world with massive impact, unprecedented magnitude and it is at least difficult or fairly impossible to stop them. They are at the same time global in nature, impacting societies, economies, cultures and our personal lives, in a way defining the future world we are going to live in. They are often associated with increasing pace of change, too. Example of a megatrend in the past was the invention of the steam engine, currently it could be the internet or artificial intelligence. But also global migration, climate change, urbanisation, global pandemics, population growth and many others.

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