Term coined by Canadian media theorist Marshall McLuhan in the 60s (for the first time in his essay Gutenberg Galaxy). McLuhan even predicted the existence of the internet. His term describes the phenomenon of the entire world becoming more interconnected as the result of the propagation of media technologies. All parts of the world are being brought together by the internet and communication forms such as Skype, which allow us to communicate and connect with others around the globe. All those stories, messages, opinions, posts and videos sent around the global village can, however, cause also miscommunication and misinterpretations in various cultural contexts.